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The profit loss caused by Shoplifters to the brick and mortar apparel retailers (physical stores) is more than 20bn EUR worldwide which equals to appr. 3-4% of the profit 

Shoplifters conceal your merchandise in a variety of ways. All of these methods require one thing, privacy. What better place to get privacy in a retail store than a fitting room, where Shoplifters can take their time to tamper the electronic article surveillance tag.


DetecTag is a novel electronic article surveillance solution designed specifically to the needs of fashion retail stores. A major problem is that out of sight in the fitting room, thieves are able to remove the security tags protecting the products. Our solution tackles precisely this problem by detecting attempts to remove the tag from a product.

Shopguard is uniquely positioned in the market, with significant experience and track record in Electronic Article Surveillance (EAS) solutions and expertise in latest technologies. This enables us to develop shop security solutions that fully exploit the possibilities of this novel EAS technology.

Our overall objective is to successfully commercialize DetecTag on the global market by the end of Phase 2 of the SME Instrument and achieve a decent market presence and sharp growth. In the present Phase 1 project we are going to validate the DetecTag concept beyond our current customer base to make sure that our long-term development objectives are in line with the current and expected requirements of our target market


This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 837636.

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